Email Marketing - eighty3 creative

Email Personalisation & Personas

Personalisation and personas – why they should matter to your email marketing

With over half of opened emails being deleted within two seconds, it’s time to think differently when it comes to planning your next email marketing campaign.

Every day, thousands of emails are sent to prospects in a hope of drumming up some extra business. It’s a tried and tested formula which has shaped the marketing scene for the past couple of decades.

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