- 04.05.22
- |
- Digital Marketing
5 tips on identifying a Marketing Jedi…
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Article by
Amie Whale
…from an agency not so far, far away. Behind every good marketing agency in the West Midlands is a force for good. Discover how to identify a true marketing Jedi to ensure you overcome the dark side.
As Jedi marketing masters in the West Midlands, we know the skills required to help brands reach new realms and form digital dynasties. All of which can be found with the right marketing agency.
To demonstrate the “force” of marketing, you must display a consistent message and identity for your consumer through every aspect of your content and design. But for an underperforming business, the online galaxy can be a lonely place.
One obvious solution is to harness the force of a marketing Jedi from a leading marketing agency in the West Midlands. The only challenge is how can you differentiate between the light and the dark.
#1 A new hope
Marketing can transform any business from a mere space vessel into a Super Star Destroyer. Whether it’s social media or email marketing, the capability to reach consumers across the online galaxy is limitless and can send sales into hyperdrive.
But to reach those dimensions, you need some specialists who can handle the digital hyperspace. For example, Jedi marketing masters who know how to wield the force of engagement with content choose strategies in both SEO and PPC.
SEO & PPC
Utilising the power of Google and other search engines to expose your brand is now paramount to being recognised and rewarded in the online ether. 93% of web traffic travels through the search engine stratosphere, so it pays to learn how to cross their path.
You can achieve this with organic content marketing techniques such as producing SEO blogs or optimising existing web pages on your website. On the other hand, you can pay for advertisements through PPC, which gives you a greater chance of appearing at the top of search engines.
Alternatively, you can use both sides of the force in tandem to gain insights to advance your brand, with each strategy supporting the other. However, every business is different. If an agency tries to instantly sell you the whole package without asking you a series of qualifying questions, then there’s a good chance they could be trying to profit from you, not help you grow.
A top Jedi marketing agency will help you decide whether you should utilise SEO or PPC and show you real case studies.
Jedi marketing is about balance
A Jedi marketing master’s most vital skill is balance. This balance is displayed over multiple marketing skills while knowing when to observe the business atmosphere and when to strike.
Any business can reinvent itself, from identity through to content and design. Each component is crucial to the coherence and effectiveness of the digital marketing strategy.
Use the force displayed by your fellow successful competitors. What skills have they learned that make them successful? When 70% of companies have a digital strategy in place or are seeking one, the need to elevate your business onto the online stage is essential for your brand to prosper against the rest.
For example, if your company has services or products for sale, then without an e-commerce website, you’re likely to lose business to a brand that does operate as e-commerce.
A good Jedi marketing master will tell you when to strike and when to hold back. But more importantly, they’ll give you a clear way of how to do it. No jargon or fluff. They’ll cut to it and give you the unvarnished truth.
#2 The Dark Side
While the temptation to take shortcuts for short success is available in the dark corners of the web, don’t forget it pays to always play by the rules and run things professionally.
So, remember young padawan, “When you look at the dark side, careful you must be. For the dark side looks back.”
Examples of marketing dark side methods to watch out for include the following:
- Content automation
- Link wheels
- Doorway pages
- Hidden text or links
- Keyword stuffing
- Falsely reporting competitors
Avoid dark side, black hat marketing techniques. Never compromise on quality. Before investing in a marketing agency in the West Midlands, read Google Reviews, analyse their own content and ask for examples of their work. You’ll quickly identify poor black hat marketing techniques.
#3 Strike me down, and I will become more powerful than you could imagine
Web design is vital to a business’s overall brand as it’s your metaphorical “shop window”. Your site needs to instantly engage users and provide a slick user experience (UX).
Slow loading times, sloppy designs, or pixelated imagery and video can be enough for a new consumer to bounce.
A top web design master and marketing Jedi will prioritise:
- Fast load speeds
- Mobile optimisation
- Responsive features that enhance the UX
- Quality SEO content
A new web design can breathe new life into your business. But only if you choose the best marketing agency in the West Midlands to deliver the service.
#4 Yoda Coder
Ensuring your website operates smoothly online and doesn’t run out of jet fuel when travelling from network to network means you need the right mechanics in place. Delving deep into the website coding process is a complicated business, so make sure you invest in a true coder expert to deliver on all areas of:
- Content
- Usability
- Aesthetics
- Visibility and interaction
“Webi” coding techniques are crucial because it’s the only part of your website that search engines and social media sites identify. Coding determines loading times, visual engagement and overall user experience.
If you choose the wrong person, you’ll end up with a high bounce rate and a lack of leads. Not ideal.
#5 Attack of the clones
When you try asserting your brand with the force of good behind you, be aware of any clones in the background.
Sadly, there are a lot of web design and marketing agency fraudsters. Whether it’s stealing work, imitating styles of content, design, and identity, or ultimately cashing in on a brand’s hard-earned reputation.
For companies to abide by the laws of the marketing force, they should always:
- Not use images without permission unless open-source or royalty-free
- Provide links to all cited sources
- Don’t copy content from other brands, including phrases, images etc.
As with all copyright protection, the brand must have authorship and originality over the content, while it must be fixed in a tangible medium of expression.
If an agency doesn’t sound confident over the phone or appears too good to be true, reconsider your decision. Authenticity always wins. So, always keep your wits about you.
May the force be with you
At eighty3creative, we provide brands with specialist service packages for all digital marketing, branding, design, and web development requirements.
As original Jedi marketing masters, we can help put your business on the map and leverage the true force of digital marketing. To join our council and become one with the digital force, get in touch today.
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