So you’ve had your logo designed, your brand strategy is in place and everyone is singing from the same hymn sheet in your organisation. Then you receive an email from a colleague; your beautiful logo is in their email signature. It’s stretched with the strapline in comic sans!
That’s why it’s so important to implement a set of standards for your brand assets.
We believe brand guidelines are fundamental in policing the way your image is portrayed across all marketing material. Think of them as a rule book of do’s and don’t on how to use your logo, brand message, fonts, colours, and imagery across different platforms.
So why is it so important to have brand guidelines?
Firstly, they help your employees; communicating your brand values internally helps create a common voice. Implementing brand guidelines creates consistency across your organisation; everyone understands your tone of voice, personality and how you wish your brand identity to be presented across all of your marketing material.
Once you’ve done the hard work of creating a brand you’ll want to ensure its integrity is protected, brand guidelines are the perfect solution.