The Exercise Book Company produce an all-encompassing range of the highest quality school exercise books.
With over 43 years of experience in the printing industry, The Exercise Book Company know a thing or two about producing durable, attractive and affordable school exercise books. Their entire exercise book range is made in Britain and they can also create something bespoke on request.
However, with the rapid evolution of digital technology, The Exercise Book Company needed to adapt its marketing strategy to suit modern times. This is where we come in.
The Exercise Book Company
WEBSITE | BRANDING | DIGITAL MARKETING | GRAPHIC DESIGNView Site
The Exercise Book Company required a new eCommerce website design, a branding makeover and a complete digital marketing strategy to ensure they maintained their position as a leading provider of school exercise books.
Our work with The Exercise Book Company has been a part of a long-term partnership. Step-by-step, we’ve helped them digitally transform their business and create a marketing strategy that generates an impressive return on investment (ROI).
The ongoing brief can be split up into 3 phases:
#1 Branding, logo design and name creation
#2 Pay-per-click (PPC) and Facebook Ads
#3 eCommerce website design
Building an eCommerce website design in keeping with the new branding has enabled The Exercise Book Company to maximise conversions from paid marketing activity.
At the core of this brief was the eCommerce website design. Without the functionality to instantly buy their products at a click of a button, they would struggle to keep up with market demands.
Nowadays, web-to-print and eCommerce capabilities are customer expectations. While the original website we designed generated a consistent influx of traffic, the conversion rates weren’t following suit. After analysing the website heatmap and data, it was evident that customers were screaming out for an online shop.
The new eCommerce website design addresses this issue and has helped The Exercise Book Company convert organic and paid leads stemming from our paid digital marketing strategy.
To support the speedy online shopping function and minimise inbound calls, we incorporated an innovative live chat feature into the new eCommerce website design as well.
Now, when customers arrive on the website, they can speak to a customer advisor within minutes. Forget long call queues and unnecessary hassle. It’s the perfect way to instantly turn queries into orders.
Another big part of the website’s success was the design. We used white space to our advantage, allowing The Exercise Book Company’s vibrant brand colours and product images to really shine.
The addition of blocks and icons also improves the user experience (UX) and ties in with the playful logo design theme and brand name we created.
As for the digital marketing strategy, we identified a real opportunity via Facebook Ads and PPC campaigns (Google Ads). By targeting certain keywords and building highly targeted audiences, we’ve delivered a fantastic digital marketing ROI for The Exercise Book Company.
In fact, The Exercise Book Company recuperated the money spent on the eCommerce website design and rebrand within just 2 months.
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