Seniorem Care Group is a UK-based company offering investment opportunities in the care sector.
The United Kingdom has an ageing population with a greater need for more care and nursing services. With this rapid growth comes investment opportunities. Seniorem gives investors a chance to acquire profitable trading care homes that meet a strict business model and measures multiple factors, including occupancy levels and care quality assessment.
By investing both in building assists and the business operations which are managed through their core management team, the investors benefit from brilliant returns and retain maximum flexibility for an eventual exit.
LOGO DESIGN | BROCHURE | BUSINESS CARDS
Seniorem required a clean and professional logo design that would elevate the look and feel of their brochures and business cards.
Seniorem Care Group were keen to position themselves as a credible business among investors. Part of selling opportunities to investors is getting them to buy into a company. Seniorem realised the only way they could be taken seriously as a professional leader in care sector investments was to focus on their branding.
The logo design would act as a catalyst to inspire further marketing collateral, such as brochure and business card design. Once the logo was finalised, we could work on bringing this new brand and vision to life through professional design for print.
The brochures, business cards and logo design have played a pivotal role in Seniorem acquiring new leads and getting their foot in the door with potential investors.
Before designing the logo for Seniorem, we got to know their business and their values. When it comes to any rebranding project, such as the logo design, it’s vital to look beyond the visuals.
We established who Seniorem are and what they stand for, which allowed us to successfully choose particular colours, fonts and graphics which captured these things.
The font is sleek and effortless, yet approachable. The grey colours depict the formal and sophisticated moods they want to portray, while the dashes of green subtly symbolise growth and hope – both of which are keywords in the investment world.
We used white to fuse the other two colours and to place more emphasis on the ‘Senior’ part of their company name so investors could instantly get a feel of what they do.
The idea behind the graphic on the logo design was to make Seniorem’s brand look unique and a star in their field. We tried to move away from using hands in the logo, as it’s quite common in the care industry.
Instead, we used this idea of holding hands and the older generation in the background of the brochures to reinforce the message of what Seniorem do.
One of the highlights of the brochure design was the infographic page. A lot of investment prospectuses and collateral are extremely text-heavy and uninspiring. However, the infographic page helped to differentiate Seniorem’s brochure design and hammer home the key reasons they wanted to illustrate.
As for the business cards, we kept them smart and clean. The Seniorem brand isn’t about gimmicks and reams of text. It’s about showcasing the simplicity of investing in their opportunities and making a profit.
Since the launch of their new logo design, brochures and business cards, Seniorem has enjoyed excellent feedback and have found it easier generating responses from investors who were previously uninterested.
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