Creating a digital strategy & engaging website design

Project Background

Raybloc X-ray Protection is a specialised manufacturer of high-quality radiation protection products. Working closely with architects, hospitals, vets and dental practices across the UK to produce a bespoke x-ray solution for their client’s industry.

The x-ray protection industry is a niche market and Raybloc wanted to partner with an agency to increase sales and enquiries through digital marketing and their website.

Eighty3 Creative partnered with Raybloc to develop a digital marketing strategy which included onsite SEO and website re-design.

Website & Search Brief

Raybloc approached us to completely overhaul their website and push the brand into a new direction to work alongside a digital marketing plan for their onsite SEO.

The existing Raybloc website didn’t showcase their product range effectively, imagery was too small and the site did not respond on mobile devices.

The administrative aspect of the site was limiting too and they required a word press platform so that they could change products, add news articles and case studies with ease.

Eighty3 Creative - Raybloc Website Design & Development

Eighty3 Creative - Website Design & Development

The Result

The key to this digital project was to create a mobile responsive website that presented the product range in a user-friendly fashion that would appeal to multiple audiences and on a global scale.

Planning and research was fundamental to this project so that the business could scale up fluidly to a global audience. We thoroughly mapped out what would work best from a user experience perspective to convert leads. Having never worked in this sector before we found the project extremely rewarding.

Raybloc’s digital presence continues to grow and they have increased online enquiries considerably with a view to scale up over the next 12 months. Take a look at their website www.raybloc.co.uk

Our first contact with the Eighty3Creative team was almost 1 year ago. In this time we have built up a great relationship with Amie and the team. We now have a fantastic new website, that not only looks better, but is performing for us in our lead generation also.

In our original specification we wanted an informative, sleek site that was easy for customers to navigate around and also easy for us to run basic update ourselves. We have received exactly what we asked for and still have a fantastic level of support from the team. We get compliments from our clients who have been with us for years saying how much they love the new site and we are happily recommending Eighty3Creative to them.

A.Efthymiou Customer Relations & Marketing Manager