Raybloc

Creating a digital strategy & engaging website design

Project Background

Raybloc X-ray Protection is a specialised manufacturer of high-quality radiation protection products. Working closely with architects, hospitals, vets and dental practices across the UK to produce a bespoke x-ray solution for their client’s industry.

The x-ray protection industry is a niche market and Raybloc wanted to partner with an agency to increase sales and enquiries through digital marketing and their website.

Eighty3 Creative partnered with Raybloc to develop a digital marketing strategy which included onsite SEO and website re-design.

The Brief

Raybloc approached us to completely overhaul their website and push the brand into a new direction to work alongside a digital marketing plan for their onsite SEO.

The existing Raybloc website didn’t showcase their product range effectively, imagery was too small and the site did not respond on mobile devices.

The administrative aspect of the site was limiting too and they required a word press platform so that they could change products, add news articles and case studies with ease.

Eighty3 Creative - Raybloc

Eighty3 Creative - Raybloc

The Result

The key to this digital project was to create a mobile responsive website that presented the product range in a user-friendly fashion that would appeal to multiple audiences and on a global scale.

Planning and research was fundamental to this project so that the business could scale up fluidly to a global audience. We thoroughly mapped out what would work best from a user experience perspective to convert leads. Having never worked in this sector before we found the project extremely rewarding.

Raybloc’s digital presence continues to grow and they have increased online enquiries considerably with a view to scale up over the next 12 months. Take a look at their website www.raybloc.co.uk