Network Packaging is a leading packaging materials distributor in the UK. Customer’s benefit from outstanding customer service and expertise, they are dedicated to delivering packaging solution that adds real value to their customers businesses.
Our partnership with Network Packaging has evolved over the past few years; we have worked on various projects but more recently we embarked on relaunching the Network brand to push the business further into the e-commerce and 3PL markets.
Our relationship, with Network’s Marketing team, has flourished allowing us completely understand their marketing vision for the business which carries across into everything we design and deliver. Both teams collaborate and bounce ideas around to ensure the marketing collateral resonates with the market sectors Network are targeting.
We thoroughly enjoy working with Network Packaging and it’s exciting to see how the business will continue to expand over the next few years.
Network Packaging Limited
DESIGN FOR PRINT | MARKETING
Network Packaging have always had an active marketing schedule however they wanted to push the brand into a new landscape.
The eighty3 creative team were commissioned to facilitate a marketing/branding workshop to understand Network’s brand objectives and vision for the company. The results were as follows:
The existing marketing material was informative and eye catching, however, it didn’t have the continuity required across all of the brand assets including the sub-brands of smartpack and airsac. MacFarlane Packaging is an important aspect of the brand, as a whole, and needed to be present on all material. The brand assets also required an overall including existing colour palettes, iconography and photography to attract an ecommerce/3PL clientele.
To kick start the Network Packaging brand it was imperative that the organisation had guidelines to utilise when producing all of the marketing assets both online and offline.
Brand guidelines were produced for internal and external use to ensure the Network brand was represented correctly in all mediums. We also developed a graphic device to represent the partnership better Network and MacFarlane Packaging.
We produced Network’s corporate stationery, brochures, promotional leaflets, adverts and web graphics. We are now embarking on a digital marketing campaign to enhance Networks online presence. Take a look at Network’s website www.networkpack.co.uk
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