Everest & Co Accountants is an accountancy firm offering accounts, taxation, business advisory and support services to a variety of businesses and individuals in the West Midlands.
As a leading accountancy firm in Wolverhampton, West Midlands, Everest & Co is committed to taking businesses and individuals to new heights. Established in 2014, this local firm is built upon commitment, expertise, and innovation. Their clients operate in many industries, including the service sector, construction, manufacturing, and retail.
However, for Everest & Co to fulfil their vision of becoming the number one accounting firm of choice in the West Midlands, they took it upon themselves to relocate the business to bigger and better premises.
To coincide with this new start, Everest & Co wanted a complete rebrand of their business.
Everest & Co Accountants
BRANDING | WEBSITE | DESIGN FOR PRINTView Site
Maintaining the firm’s vision, Everest & Co realised they needed to improve their facilities to evolve and expand. This exciting new relocation would create a better working environment for all employees to grow, succeed, and fulfil their potential along with the company.
To accompany the relocation, Everest & Co were seeking a new professional branding and identity design. Our job was to capture their vision and represent this through a brand-new website, logo, signage and design for all new folders and stationery in their new office. As a professional accounting firm with several clients, we had to design each feature in the right style to leave an inclusive professional impression.
However, we didn’t want to fall into the corporate trap. Both parties still wanted to keep it light, bright, and personal. It’s at this point where our experience as a leading creative design agency in Wolverhampton came in handy.
Everest & Co were able to accompany their exciting relocation with an exceptional new website, logo, signage design, stationary, and folders.
The key to creating a successful website design and a fresh new brand was to strike a balance between corporate financial professionalism and local community support. Instead of trying to achieve this balance with every feature of the design, we chose separate features to target specifically.
For example, the logo remains more corporate and professional. A combination of black and gold on a white background was a premium upgrade from the outdated green from before. We then tried to capture a professional feel through the font. As the central image of the brand, the logo needs to be on-point, and this text was combined with a strong triangular ‘E’ in gold.
For the website, we kept things light and minimal to maximise the user experience (UX). Maintaining the continuity of the brand, we included black and gold within the text and banners. We also used the power of white space to keep the website design looking minimal and smart.
To soften the website design, we opted for animations to complement the softer side of their brand identity. This animation used calmer colours such as pinks and blues, helping to create a personal and human element throughout the web design.
The website is bright, clear, and easy to navigate while remaining true to the inclusive nature of the brand identity. Each section is separated with simplicity and sophistication.
As a quality provider of stationary services and business stationery design, we were then able to translate the signage design to complete the design of all folders and office stationery in time to use for their arrival in the new office.
All in all, we helped represent a professional company that delivers quality, with a professional and quality brand to match.
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For more information about our website design and branding packages, get in touch. You can reach us by phoning 01902 927622 or emailing firstname.lastname@example.org. Follow us on Facebook, Instagram and LinkedIn.