In creating the concepts for the branding, it was essential to include a colour palette that was fresh and easy on the eye.
A combination of blues created a calm and familiar collection of colours, while the white, grey and gold elements were perfect for making certain aspects of the design or branding stand out. This was particularly true with the landing page, where the white sections help keep the audience engaged and separate the text to create the illusion of their being minimal content.
The logo itself includes a traditional looking football icon to make it very clear on what 5IVES Football Centres offer and the number five indicates the business’ emphasis on the 5 a side format of the beautiful game.
Using rounded shaping in the design and typography adds a user-friendly feel to it and mirrors the shaping of a football. In regards to the layout of the landing page, the content is perfectly structured to also reflect the simplicity and ease of using the services and facilities of 5IVES.
Following the completion of the branding, landing page and logo, 5IVES Football Centre has had a phenomenal response, exceeding the expectations of the founders. The clarity of the landing page and the emphasis on simplicity in the design has made the signing up process effortless for footballers around the Shropshire area.
Does your business’ branding need a fresh look? Our team at Eighty3 Creative can help. Get in touch by phoning 01902 837431 or emailing email@example.com today.