Like most things in business, you need a strategy.
But simply setting up a basic Facebook page or Twitter profile, firing out a few posts and crossing your fingers is unlikely to provide your brand with anything meaningful.
An age old question is how businesses can use social media to good effect? Well, there are a lot of different views on this, but it’s important to remember that all businesses are unique and thus any social media strategy should be unique to that brand.
Whether you are looking to generate new business, take a product to market or promote your business, your social media activity should fall in-line with your wider marketing strategy. There’s no generic approach and you shouldn’t be looking to copy others, you should just do what you are comfortable doing.