#3 Review and optimise
Hindsight is a wonderful thing, especially when it comes to marketing. Just imagine if you knew the outcome of a campaign before running it. You’d know exactly what works, what doesn’t. When to invest, when not to.
One of the best ways to predict future outcomes is to review and optimise previous marketing efforts.
The trouble today is that we have too much choice. So, when one campaign fails to convert, businesses often move onto something new. But this short-term style of marketing isn’t sustainable.
Sometimes, it’s not the channel or the offer. Perhaps it’s the timing, the target audience or even the call to action.
Here are a few things you should be reviewing after every campaign or quarter.