As MidlandsCNC is a family business, adding a human element to the website design was the main priority.
This was achieved by using authentic imagery in the background and using an approachable tone of voice with the content. Colour was also a major focal point, as it was important to breathe new life into the MidlandsCNC brand. Combining the vibrancy of orange and clarity of white has given the website a fresh and positive feel. Using Nexa Rust as a font added a playful punch and makes the content easy to read. While the rolling hero images and icons give the website a modern and professional finish.
Since the re-brand and the launch of the new website design, MidlandsCNC has received some phenomenal feedback. It’s also given the MidlandsCNC brand its own identity and enabled them to streamline their customers away from Hickman and Love Limited for a better UX. Take a look at the MidlandsCNC website.
Need a new website design or require a complete re-brand? Our team at Eighty3 Creative can help. Get in touch by phone 01902 837431 or email firstname.lastname@example.org today.