Crave Coffee

Branding strategy, positioning & logo development Read More

Branding Brief

Crave Coffee are specialists in creating single origin coffees from around the world.

We were approached by Crave Coffee, as a result of a client referral, to develop a high-end, classy and aspirational brand. The objective was to create a unique identity to help them raise awareness and increase sales from their mail order business.

Our brand discovery session helped pinpoint their specific target market.

the concepts

  • Crave Coffee - Branding Concept Development
  • Crave Coffee - Branding Concept Development
  • Crave Coffee - Branding Concept Development
  • Crave Coffee - Branding Concept Development

the strapline concepts

  • discover new tastes
  • gourmet coffee from the experts
  • specially sourced & selected
  • premium coffee through your door
  • the monthly coffee club

Crave Coffee - Branding Development

packaging ideas

Crave Coffee - Packaging Concept Development

This particular project was quite unique as a lot of strategy setting and market research took place collaboratively before we created the brand. This was done through a mix of competitor research, face-to-face strategy marketing meetings and data analysis.

As a result we helped our client to create a brand that is now growing successfully through local events and social media. We answered the clients brief by creating an identity that is high-end, premium product. The deliverables included a complete brand workshop, name creation, logo design and strap line development.