When it comes to building a website, the user experience (UX) is one of the biggest elements businesses forget about. This includes anything from the content to the layout and the social widgets to the imagery.
According to WebpageFX, 88% of online consumers are less likely to return to a website after a bad UX, with 75% of people judging the credibility of the brand solely by the website design.
Every page on your website should take the user on a journey and contain a strong call to action. In relatively simple terms, the content should tell the user who you are and how you can help in the H1 and H2. A lot of businesses use first person (‘we’) in their content as well. Try opting for second person narrative (‘you’) when appropriate as this will make the user feel more involved.
Replacing stock imagery with icons and infographics can give your website a fresh, modern feel. While keeping the layout and content compact, will not only have a positive impact on SEO, but also improve the UX. Visitors should have the option to read more if they like, instead of being bombarded by information from the moment they land on your website. Accordion style drop-down menus are a neat way to keep content and imagery contained.
The final fatal UX mistake is adopting the wrong layout. An attractive and unattractive initial appearance could be the difference between a user hitting back or clicking for more information. Videos and scrolling banners in the top fold are very effective at grabbing attention, while centre aligning the text can give it a nice clean look with space running down both sides.