Push notifications are another huge benefit in the favour of having an app, with its average click-through rate standing at 40%. To put this into context, retailers can send timely updates on flash sales at key shopping periods, estate agents can send house viewing reminders and recruitment agencies have the ability to send fresh job updates directly to the phones of potential candidates.
Apps are also a fantastic way of giving customers access to information they need with quick links to FAQs, visibility of their transactions/accounts and options to complete tasks. As a result, this can reduce the number of inbound calls, reduce the likelihood of complaints and drastically improve the customer experience. With so many things to consider in this day and age, a quick resolution at the touch or swipe of a button on a phone is extremely important. After all, there’s nothing worse than listening to the same company jingle on loop for twenty minutes while you wait for your call to be answered. Simplicity and easy access is the key.
Creating an app can help boost your brand visibility as well, by displaying it in front of millions on Apple’s App Store and Google Play. Another key benefit is the opportunity to receive valuable customer feedback. While email communications are often very hit and miss with open rates rarely exceeding 22% and the excessive amounts flooding our inboxes, you can achieve higher responses with the simplicity of an app. Retailers can ask their loyal customers what kind of offers they’d like to see more of in the future. While a business in the trade industry can gain an insight into a client’s level of satisfaction following their recent job. Going forward, this gives you the necessary tools to make improvements to your services and gives customers more reasons to return again.